Brands as Neo-Educators - Savvy brands that embrace the future of Edutainment will give audiences a behind-the-scenes look at the company. They’ll demystify professional processes, improve transparency, and make the impossible feel a little more possible. And they'll do it all in ways that feel accessible, engaging, and tactile.

By creating real platform-native encounters rather than broadcasting information, embedded education is a more effective way to change behaviors. By shortening the feedback loop from theory to practice, it engages people to more deeply internalize what they’ve just learned.

Edutainment 2.0: New devices, networked communities, and production processes - from console gaming, to internet forums and digital cameras - radically expanded the range of experiences, while also reducing the cost of production and distribution. Education & aspiration showed up in reality TV, niche internet groups, and desktop games.