What happens to sustainability and ‘clean’ consumption after all this?

Transparency in sourcing and manufacturing has become table stakes in the minds of over two-thirds of 18 to 35-year-olds. Where something is made, under what kinds of working conditions, and environmental sustainability across the entire distribution chain are now all a part of the decision-making process.

People are mostly at home, so they’re perhaps more willing to invest in a nice, reusable dispenser, and subscription for refills. Keeper’s starter kit, including a glass dispenser and one bottle of concentrate, costs $20, and customers are automatically signed up to receive two refills per month for $10.

But what happens when those products sell out? As Amazon Prime Now begins to show its supply chain and last mile pressures, 2PM’s research has identified a number of categories and brands that are reflecting signs of lift in traffic, search awareness, and conversion. These categories include: utility, hydration, food, recreation, and entertainment.... See more