Again, it’s important to emphasize that a.) Google understands better than anyone how important its search product is, strategically, to its business, and b.) Google employs a massive number of brilliant, dedicated, customer-obsessed employees that are focused on upholding and improving the quality of its search engine.

And yet, again, it’s difficul

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Most people don’t want their information mediated by bloated, monopolistic, surveilling tech companies, but they also don’t want to go all the way back to a time before them. What we really want is something in between. The evolution of Google Search is unsettling because it seems to suggest that, on the internet we’ve built, there’s very little ro... See more

Then, in late 2009, Google really shook things up by extending similar search personalization to all users, whether they had a Google account or not (again users could opt out, but by default the feature was turned on). The move sent the SEO world into turmoil, and instantly rendered the coveted SEO goal of ‘being number one in Google’ for any give

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