What Does the End of Scumco & Sons Mean for Independent Brands?

Today, we still have no idea what we’re doing, plugging different numbers into the combination lock until we get it open. Yet our brand is more profitable and notable than ever. Fifteen years is forever in streetwear, so why is The Hundreds still standing strong? My theory is simple. The Hundreds was never just about clothing. In the pure spirit of... See more

I came of age in the Napster days, when only fools spent money on anything digital. Early on, we decided that we’d rather pay for the internet with attention instead of money. This seemed like a good idea at the time, and at first, it was!

It was like having a big party sponsored by Mazda, and all that meant was having the Mazda logo on the Solo cu... See more

The Hundreds is an utter anomaly in the fashion world, following no previously established business model.