What Do Sharks Eat?
We have done a lot of consumer research that basically tells us something incredibly important for this whole story: which is that meat lovers love their meat. They're not going to be persuaded to eliminate it from their diet, or even reduce consumption. They are going to keep eating it. They like it because it's delicious, they like it because the... See more
The Verge • Impossible Foods CEO Patrick Brown on a new kind of meat
The same meat6 and beer taste better when there’s a brand name attached.7 And, to get all neuroscience for a moment, people “reported greater pleasure as they consumed Coke-branded cola, corresponding to higher activation levels in the dorsolateral prefrontal cortex, an area of the brain associated with emotions and cultural memories.”
Dan Ariely • Dollars and Sense
At three hundred feet, we are profoundly changed. The pressure at these depths is nine times that of the surface. The organs collapse. The heart beats at a quarter of its normal rate, slower than the rate of a person in a coma. Senses disappear. The brain enters a dream state. At six hundred feet down, the ocean’s pressure—some eighteen times that
... See moreJames Nestor • Deep: Freediving, Renegade Science, and What the Ocean Tells Us about Ourselves
It has now been proven that animals can turn off the sensation of hunger. Hunger is, after all, a signal from the unconscious that it’s time to eat. And this feeling should only trigger the desire to eat when adding calories would be beneficial.