
What Defines Hulu (The Original Version)

Over the last twenty years, Netflix has evolved from a DVD e-commerce site to a worldwide Internet TV company. The dance between product, marketing, and consumers continues as teams work to define and deliver both a brand and a product that delight customers in hard-to-copy, margin-enhancing ways. Today, Netflix is a world-class company with a dist... See more
Gibson Biddle • Branding for Builders
returns, which will be a function of disciplined per-user per-month licensing strategies, along with the benefits that
Jason Kilar • Jason Kilar on Hulu and content
more content. We also expect to see lower consumer prices, which will be a function of a marked increase in
Jason Kilar • Jason Kilar on Hulu and content
