Saved by Keely Adler
Do you know your fans?
-Generally challenging to connect/create community with other fans.
Julia Maltby • The Rise of the Creator Economy
For many media brands, the creator economy presents a conundrum — what is the role of brand when audiences increasingly value the intimacy of a direct connection to a human creator?
Troy Young • Web3 and Media
Membership recognizes and rewards a brand’s superfans. It amplifies their social and cultural capital through content, tools, access, products, events, and their physical and digital properties.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
