Saved by Keely Adler
Do you know your fans?
Within such virtual spaces, “community” is a shorthand for interaction — not necessarily belonging. From a business standpoint, community is a means to harness customer loyalty.
Communities naturally drum up hype for a brand and its products; in some instances, members might even provide feedback for product development and are the first to test new... See more
Communities naturally drum up hype for a brand and its products; in some instances, members might even provide feedback for product development and are the first to test new... See more
Vox • Brands want to be more than your friend. They want community.
Brands Who Stan: How Entertainment Companies Started Tweeting in the First Person
Alyssa Bereznaktheringer.com
Historically, the relationship between consumers and companies was more transactional and direct. You would seek out an item you needed in a store. You might be put on a mailing list and sent promotional catalogs or coupons every few months, but communication remained relatively sparse. Today, the age of passive consumerism seems to be over. The ex... See more
Vox • Brands want to be more than your friend. They want community.
Nucleus: The content that you create. At A Media Operator, that’s the essays that I write about media businesses. I really don’t think non-media people are reading this.