TikTok’s Future: Learnings From China

Now, the question is whether Instagram should replace their default view with a “full screen video experience” that would basically complete their transition into a wholesale TikTok clone.

“In our studies, something like almost 40% of young people [between the ages of 18 and 24], when they’re looking for a place for lunch, they don’t go to Google Maps or Search,” said Prabhakar Raghavan, Google’s senior vice president. “They go to TikTok or Instagram.” The type of queries and expectations that younger users have with search are “comp

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