Now compare that with a service that’s not only a video hosting platform, but simultaneously a video creation platform: TikTok. For creators, TikTok is incredibly differentiated because their videos can only be created on TikTok through their creation tools.

A central challenge for any recommendation algorithm is the tradeoff between safe but somewhat boring recommendations that are similar to recommendations that worked well in the past (“exploitation”), and risky recommendations that are unlikely to be good but have a high payoff if they do turn out to be good (“exploration”). Explorat

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Why is Instagram pushing Reels so hard? The secular shift to video is scary on its own, but that’s actually easy compared to the other big trend Zuckerberg sees coming: algorithms showing you content from people you don’t follow. Facebook is massively behind TikTok and YouTube on this one.