What Care/of got right leading up to its acquisition by Bayer

Witte says direct-to-consumer sales, as measured by weekly revenue run rate, are up 4X since before COVID-19, and average order value is up 30%. It recently launched subscriptions, which now represent more than 30% of orders. And the company’s “direct-to-business” wholesale e-commerce channel is up 3X since April, which has helped Recess get into s... See more

Fast forward to today, and a dizzying number of new and compelling care options for patients in new formats have hit the market. Novel payment models, rising healthcare costs, shifting financial responsibilities, a consumer preference for virtual-first experiences, and emerging market segments with new buyer dynamics have opened up new distribution... See more

But what happens when those products sell out? As Amazon Prime Now begins to show its supply chain and last mile pressures, 2PM’s research has identified a number of categories and brands that are reflecting signs of lift in traffic, search awareness, and conversion. These categories include: utility, hydration, food, recreation, and entertainment.... See more