What About Me?: The Struggle for Identity in a Market-Based Society

Conducting life through an entrepreneurial spirit, the neoliberal self is said to be hailed by rules that emphasize ambition, calculation, competition, self-optimization, and personal responsibility.

The priority of modern politics is economic growth. But humanity’s struggle towards material security will only be worthwhile if we understand and find ways to attenuate the psychological afflictions that appear to continue into, and are sometimes directly fostered by, conditions of abundance. The problems of the thirty or so rich countries describ

During this period of entrepreneurial upward mobility, success was increasingly divorced from any commitment to serving the community and was instead equated with abstract, ethereal flows of revenue. The emergence of New Thought, or a belief in the infinite potential of “mind-power,” further justified disparities between the wealthy and the poor.

Edgar Cabanas et Eva Illouz notent que la révolution néolibérale des années 1980 a conduit au remplacement de la philosophie politique par la psychologie. Tout se voit ramené à l’intime. Cela permet de traiter « sous l’angle de la psychologie et de la responsabilisation individuelle les déficits structurels, les contradictions et les paradoxes prop