Saved by Dionne Nicole and
đ” Spiky point of view: Letâs get a little controversial
So, a good process for making your ideas stickier is: (1) Identify the central message you need to communicateâfind the core; (2) Figure out what is counterintuitive about the messageâi.e., What are the unexpected implications of your core message? Why isnât it already happening naturally? (3) Communicate your message in a way that breaks your audi
... See moreChip Heath âą Made to Stick: Why Some Ideas Survive and Others Die
Makers Who Are âbad at Marketingâ | Product HuntâIf you canât articulate to someone: âMy content is more X than my competitorsâ then your content is probably not differentiated enough and other people canât recognize why they should pay attention to you and not someone else.â
Product Hunt âą Differentiate your content. And more tips for makers who are âbad at marketingâ | Product Hunt
Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldnât consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty game..
... See moreThis is why, if youâre looking for a compromise solution, then yesâtake a poll, conduct some research, survey the people. But if youâre looking for a unique solution, the last thing you should do is ask for a vote.