The Four — Amazon, Apple, Facebook, and Google — are an invasive species that, over the last decade, have compromised the immunities of the retail and media sectors. Spend has rushed toward digital, where apex predators take 1 of 3 e-commerce dollars (Amazon) and 2 of 3 digital marketing dollars (Google/Facebook). Covid-19 is just finishing the job... See more
Warehousing & Fulfillment — Amazon’s major fulfillment operation (known as FBA — Fulfilled by Amazon) recently ended for most e-commerce products besides medical and essential household items due to system stresses from COVID-19. Brands will need alternative solutions to satiate demand levels from consumers, especially amidst a spike in e-commerce ... See more