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WePresent | the Personal Brand Paradox
We all have a portfolio of brands we live with. We have a fine-tuned control over how these brands enter our life, convey their messages to us, and sell to us.
Debbie Millman • Brand Thinking and Other Noble Pursuits
personal brands can’t be compromised by any lightweight or anecdotal content.
Katherine Ormerod • Why Social Media is Ruining Your Life
One of the greatest mistakes we’ve ever done was to fall into that trap that we should be promoting ourselves as “brands”. You know, with all the ‘create a persona’ that would reflect your best work on social media and the rest of the crap. Fuck that.
De-brand
We create brands—we create beliefs, we create belief systems. We construct frameworks through which we may better understand the world.