Welcome to the Era of Unapologetic Bad Taste

While some of the current retro culture is anemoia – nostalgia for an era you didn’t live through, ie Hailey Bieber obsessing over the ’90s when her birth certificate reads 1996 – The Revival Spiral sees us leaning into a seemingly ever-hastening longing for the recent past.

I’ve come to think there’s a Cultural Doppler Effect.What sounds right in the moment feels different and dated to a time and place later on. This is true of fashion, design, music, beliefs, literally everything.

The Cultural Doppler Effect is what makes “retro.” As past cultural waves wash over us, their context is not as they first appeared. They r... See more

Some More Insight Into The Gen Z Coolness Crisis

There are four sort of low-level generational discourses circulating the web right now that I want to try and synthesize into a larger idea. There’s the weird backlash around the word “demure” going viral after a trans TikToker popularized it. There are millennials panicking that Gen Z thinks we all ... See more

There are lots of layoffs, lots of budget cuts, lots of scary articles about how little books are selling, or whatever. I’d argue, however, that we’re in a moment of recalibration. A lot of the digital world isn’t working, not just as it pertains to media. The Internet writ large isn’t as fun as it used to be. Yet there is, I think, an awareness of... See more