Website Optimization: An Hour a Day
testing alternative copy, imagery, calls to action, and layout, wherever you suspect a page can be made more effective.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
The results from conversion testing often generate learning that can impact the overall marketing strategy and even business strategy.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Surveys won’t tell you how to create the best layouts and content to maximize your conversion rate, however. Only the most serious usability problems will be revealed with a survey.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
button presentation should all be tested to optimize results.