Website Optimization: An Hour a Day
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
Allan Dib • 1 highlight
amazon.com
Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels
amazon.com
Surveys won’t tell you how to create the best layouts and content to maximize your conversion rate, however. Only the most serious usability problems will be revealed with a survey.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
user testing as an exercise where you observe a small group or a single user attempting to accomplish a predefined task on your website. User testing can be an important method for generating hypotheses; but used alone, it isn’t conversion optimization.