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Web3 — Sharing Brand Ownership via DAOs
The ownership economy is big and growing DAOs, decentralized autonomous organizations, are online communities owned and governed by their members. They can be thought of as the organizational building blocks that make up web3’s economic, social, and cultural landscape.
Li Jin • The Ownership Economy 2022
One of the driving forces and the one that resonates with most people (and me) is that Web3 enables ownership.
Nader Dabit • The New Creator Economy - DAOs, Community Ownership, and Cryptoeconomics
Decentralized "brand factories" are using a DAO-based model to give consumers a stake in community-owned brands.
Andrew Hayward • Decentralized Fashion Brands Are Turning Consumers Into Creators - Decrypt
If we tokenize Soundcloud, and transfer its governance to a network of token holders, it will represent the first of many seismic shifts towards collective ownership, and an historic victory for the decentralized cryptocurrency space over the prevalent, advertising driven, era of the web.