Web3—Community first

Web3 is about Proof of Work - someone’s wallet and their activity on the blockchain is their online identity and the proof of the work they’ve done on chain. This can be used to hire, evaluate their investments, their community memberships and affiliations.

Web3 has introduced a new type of organization:  Tokenized Communities.

Every month, a bunch of new ways to earn tokens pops up: mining, staking, liquidating, curating, slashing, contributing, securing, managing. Protocols are rewarding the participants with a share of the capital—communities of people are owning crypto-equity alongside the founders, investors, and team.

Moving from audiences to communities. Memberships and subscriptions hold the promise of closing the gap between media brands and their audiences. When your audience is your customer, you tend to provide better services. The advent of tokens and decentralized autonomous organizations would seem to represent the next step. It is logical for a communi... See more