Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

search Google for “How do I track e-commerce transactions?”)

Websites serve the ads that get clicked the most, and run random AB tests to compare which web page design and contents lead to the most buying.

Web analytics attribution tools can help determine common paths visitors might be taking for a more expensive or high-commitment conversion. They might make multiple, short visits as they cautiously nibble at the content bait on your site. Subsequently there might be an AIDA role transition from a researcher (desire) to a purchaser (action). There

measure the results of every communication.