Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Your testing tool probably won’t have built-in integration with the phone-tracking providers. Online and offline conversions will need to be exported separately and combined in a spreadsheet. Then the various conversion points will need to be normalized, combined, and calculated for statistical significance. You may find it reassuring to bring in a
... See moreChris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
whether your site was optimized for the right search keywords, how effective your different forms of advertising were at driving traffic to your site and what proportion of that traffic was ultimately being converted into sales, leads or whatever other conversion
Calvin Jones • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1
understanding the behavior of people within a page.
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
The first time you look at your website stats you will be very surprised and will learn some important and key lessons. As a result of analyzing and using this data, you can consistently refine your website to higher profits by: Targeting top keywords and key phrases Selling products people actually want Targeting specific products to specific cust
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