Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Avinash Kaushikamazon.com
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Web analytics attribution tools can help determine common paths visitors might be taking for a more expensive or high-commitment conversion. They might make multiple, short visits as they cautiously nibble at the content bait on your site. Subsequently there might be an AIDA role transition from a researcher (desire) to a purchaser (action). There
... See moreMaura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
behavioral data—that is largely found through analysis of site-side digital measurement.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
You need to determine what exactly you need to measure. What metrics are important to your business? What will help you extract maximum value from the visitor information available? If you can’t answer those questions, how can you make the strategic decisions that will drive your online business forward?
Calvin Jones • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1
What To Do With the Data You Collect
Your Presell Site (PS) doesn’t need a lot of traffic to get statistically significant feedback and insights to see if something is working or not.
When I first write a presell, I don’t know how well it’ll grab the attention of the people I want to target. It’s always an iterative process of trial and error.
I put t... See more
Your Presell Site (PS) doesn’t need a lot of traffic to get statistically significant feedback and insights to see if something is working or not.
When I first write a presell, I don’t know how well it’ll grab the attention of the people I want to target. It’s always an iterative process of trial and error.
I put t... See more