That said, the web3 experience still remains complex and confusing to all but the most technical or committed. By baking money into the protocols themselves, web3 has been able to bootstrap demand further ahead of user experience than the paradigms of the past, but that won’t be enough to cross the chasm.

While most savvy founders are right to avoid “build it and they’ll come” thinking, the correct response is almost never “if it worked in Web 2, it will work in Web 3”. Copying mainstream consumer products may seem like a safe bet as the markets have been validated, but skeumorphism is not a go-to-market strategy.