We Were Feminists Once
came after a big smiling wave of feminist initiatives and female entrepreneurs had convincingly framed wealth acquisition as progressive politics.
Jia Tolentino • Trick Mirror: Reflections on Self-Delusion
Empowertising and femvertising are both ways to talk about the business of selling to women without conflating examples of that business with actual feminism.
Andi Zeisler • We Were Feminists Once: From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement
The problem is that a feminism that prioritizes the individual will always, at its core, be at odds with a feminism that prioritizes the collective. The problem is that it is so easy today for a woman to seize upon an ideology she believes in and then exploit it, or deploy it in a way that actually runs counter to that ideology. That is in fact exa
... See moreJia Tolentino • Trick Mirror: Reflections on Self-Delusion
I call it marketplace feminism. It’s decontextualized. It’s depoliticized. And it’s probably feminism’s most popular iteration ever.