came after a big smiling wave of feminist initiatives and female entrepreneurs had convincingly framed wealth acquisition as progressive politics.

but it seems worth questioning whether this is feminism, or just a new twist on the age-old concept of selling products and ideas with gender essentialism.

disseminado as ideias do feminismo de modo mais amplo do que qualquer outro meio de comunicação

A postfeminist sensibility is one in which feminist ideas are said to have been “taken into account” already, obviating the need for radical social transformation along gender lines.14 In recent years this has mutated from outright repudiation of feminism into something more subtle: a sense of the “obviousness” of the importance of feminism, alongs