We Were Feminists Once
Empowertising not only builds on the idea that any choice is a feminist choice if a self-labeled feminist deems it so, but takes it a little bit further to suggest that being female is in itself something that deserves celebration.
Andi Zeisler • We Were Feminists Once: From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement
but it seems worth questioning whether this is feminism, or just a new twist on the age-old concept of selling products and ideas with gender essentialism.
Andi Zeisler • We Were Feminists Once: From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement
Neoliberalism is significant to contemporary feminism in quite a few ways, but one in particular is that both emphasize consumer choice and individual power in a way that can narrow to tunnel vision.
Andi Zeisler • We Were Feminists Once: From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement
I call it marketplace feminism. It’s decontextualized. It’s depoliticized. And it’s probably feminism’s most popular iteration ever.