Ways of Seeing (Penguin Modern Classics)
Our fine arts were developed, their types and uses were established, in times very different from the present, by men whose power of action upon things was insignificant in compari son with ours. But the amazing growth of our techniques, the adaptability and precision they have attained, the ideas and habits they are creating, make it a certainty t... See more
The Work of Art in the Age of Mechanical Reproduction - Walter Benjamin
First is the way the image is constituted in relation to a beholder. What is simply an object (yellow waxy residue) for one person or at one moment can become an image (of the sun) for another or at another moment. An object can become an image when a person’s relationship to it changes.
Natalie Carnes • Image and Presence: A Christological Reflection on Iconoclasm and Iconophilia (Encountering Traditions)
La création artistique doit déranger pour renouveler la manière de percevoir et la capacité d’imaginer. L’art publicitaire et la mode doivent plaire et imposer leurs normes. En tant que véhicule privilégié de ces normes, l’image de marque exerce une fonction de prise de pouvoir du capital fixe immatériel sur l’espace public, la culture du quotidien
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