Tokengated commerce starts with an observation: that there’s a new kind of internet user out there in the world, called people with wallets.

While many will try to supplement knowledge gaps with crypto-native VCs/advisors who tout they can handle the tokenomics, in reality, the one-in-a-million game is going to be a result of crypto-natives working hand-in-hand with experienced game developers/economists to take a “player first” approach to solve difficult design problems.

Tokenized subscription could create an angel audience of other creators, investing in something very early and very risky with the dream of a potential upside but also just for the fun of it. We see this already with so much of what’s happening with Web3. There are pure speculators but that alone would be nowhere near enough to spin the wheel as fa... See more

So if I step back, a good consumer token model in my mind:

• Releases a token early, recognizes the end state is entirely unclear, and maintains optionality on how it’ll evolve in future


• Has mechanics to distribute tokens over a long time frame to users / participants that are creating value


• Captures value from the speculation layer and funnels it into

... See more