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Amazon demonstrates that platforms don’t have to be asset-light, they just have to be strategic about asset ownership. Amazon increases asset ownership were such assets increase ecosystem dependance, and opens itself at other parts of the value chain where it needs third parties to bring in niche capabilities to complement its own.
Sangeet Paul Choudary • Amazon is a logistics beast - A detailed teardown
Ongoing marketing costs are one of a couple of major ways that Long Tail platforms have shifted significant risks back to the creators. Up-front costs are another. Spotify pays nothing for a song that never gets played, and Airbnb pays nothing for a room that happens to stay vacant; these platforms have no skin in the game. Meanwhile, the musician ... See more
Marina Krakovsky • What Everyone Got Wrong About ‘the Long Tail’
After a decade of inaction, web2 platforms have finally woken up to the need to help their creators make money. This was instigated by TikTok’s $2B Creator Fund, but has resulted in dozens of similar funds and new features across Snap, Instagram, YouTube, Pinterest, and even LinkedIn.
Meanwhile, web3 platforms are pioneering a new form of monetizat... See more