🕖Waitlists

2. Intriguing demos Videos are one of the cornerstones to generating buzz. And product demos are a good starting point. 

1. Introduce frictionInstead of filling out a form to get on HEY's waitlist, those who wanted access had to send them an email. Seeing HEY's overwhelming success with this approach, Alex Hillman of Indy Hall decided to give it a shot with his new book, Tiny MBA. He put out a few posts on social media inviting people to email him if t... See more

Growing a waitlist

6. Increase word of mouth

5. Sourcing supplyFor bootstrapping liquidity on a multi-sided marketplace, waitlists effectively capture demand and sourcing supply as needed to allow the demand and supply side of the network to grow in lockstep.

4. Paid marketing “skip waitlist”Sometimes waitlists are implemented for purely tactical reasons. This is the case for companies that leverage waitlists to improve conversion and, subsequently, the unit economics of performance marketing.

After the company finds product-market fit and has a sticky product experience in this category, the waitlist is often retired.