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Bloomberg - Are you a robot?
Miquela Sousa, aka Lil Miquela, is the first AI social media influencer. She’s a multi-hyphenate 19-year-old, half-Brazilian, half-Spanish model, influencer and singer created by creative agency Brud in 2016. Since her debut, she has accumulated 2.9 million followers on Instagram, and in 2018 she was named Time’s ’Most Influential People on the Int... See more
The Drum • The future of influencers: expect more virtual
Bloomberg - Are you a robot?
bloomberg.comMeta and Google are becoming more expensive and less measurable for brands, leading brands to start exploring new customer acquisition channels. Influencer marketing is one option, and the industry has swelled from $1.7 billion in 2016 to $16.4 billion in 2022 (a 46% CAGR). Influencer underpins discovery-driven commerce.
digitalnative.substack.com • CAC: Customer Acquisition Chaos - by Rex Woodbury
spending on online ads in the US has doubled since 2010,1 and what’s more, in the US, Canada, and Western Europe at least, the growth of the Web audience is slowing, which essentially means companies are spending (and will continue to spend) more money to chase fewer potential customers.2