Bloomberg - Are you a robot?

Brands are well attuned to the power of the influencer, but are afraid of getting embroiled in a scandal. As social intelligence company Influential’s founder and chief executive Ryan Detert puts it, human creators could have “a crazy night, get arrested or they have a slur of some sort on their page”. Virtual influencers on the other hand “have a ... See more

Without going into the moral implications of choosing "robots" over humans, virtual influencers can open up new social media channels for brands. Depending on the brand, VI marketing can be a great way to connect with audiences. It’s up to brands to decide what the trade-off is between messaging, having control over a virtual persona, a likely boos... See more

Michael Bloomberg started his company in 1981. He was already 39 years old. He faced large incumbents with tens of thousands of installed terminals and by global news agencies. Let's take a look at how he cracked the code to become the dominant player in financial information