VIRGIL ABLOH: “Duchamp is my Lawyer”

We are a collector, a museum, and a gallery. We create educational content. We’re also an auction house and an exchange rolled into one. I think if you had to recreate something for our generation, you have to rethink what that looks like and combine the pieces of what works in the world to create a new thing.

I admired the serene brook that flowed in the Undefeated store on La Brea and the skate bowl inside Supreme’s new Fairfax location. These artistic touches were conversation pieces that had nothing to do with selling clothes and everything to do with relaying a message.