VIRGIL ABLOH: “Duchamp is my Lawyer”

I admired the serene brook that flowed in the Undefeated store on La Brea and the skate bowl inside Supreme’s new Fairfax location. These artistic touches were conversation pieces that had nothing to do with selling clothes and everything to do with relaying a message.

This started with the Seventh Avenue, shop-and-copy approach that has defined the industry, but no longer works with consumers on a global scale. America created the concept of lifestyle brands—it drove the rise of casualization as early as the 1950s, first through denim, then khakis, and now leggings. But the fashion itself has long been predicate... See more

I’m a black T-shirt, Chucks, and Dickies guy because (a) it’s pragmatic and no-nonsense attire, and (b) it says everything about what’s mattered most to me in my life: California, skateboarding, and punk. When it comes to design, I don’t look high and I don’t look to my side. I prefer to look behind me.