Saved by sari
Virality is a myth (mostly)
You’ve created a stellar email newsletter, but few subscribe. You’ve launched an intriguing podcast, but listeners are nonexistent. You’ve published an exceptional blog post, a compelling research report, a remarkable webinar, a top-notch video, a stunning visual… but the audience just isn’t showing up.
Rand Fishkin • Who Will Amplify This? And Why? - SparkToro
“Viral success” is a myth, pure and simple. There is no such thing.
Sahil Lavingia • The Minimalist Entrepreneur: How Great Founders Do More with Less
Playbooks for creating viral products
- Novelty/Entertainment
- Instrumented
James Currier • Viral Effects Are Not Network Effects
Virality is the phenomenon of users recruiting new users. When this occurs in a viral loop with a sufficiently high viral coefficient, the results can be explosive. Historically such rates have only been possible online. But new online-to-offline models create the opportunity for explosive growth in the real world. Entrepreneurs can exploit this by... See more