Vibe Check: Social media impressionism

The TRASH name stems from making treasure out of the random stuff you’ve shot on your phone.

“TRASH isn’t about creating the perfect video or telling an exact story, which is traditionally what film and video had been about (having an idea, shooting the scenes for that concept and editing it together). TRASH turns your Stories into dreams” explains the startup’s co-founder Hannah Donovan. The cool comes from remaining aloof.

You just select a couple short videos, and Trash’s AI does its best to collage them into something artful with zero directorial input.

If text clinically dissects a scene, and traditional imagery depicts it objectively, a vibe check offers a subjective interpretation of what it felt like to be there, or for a moment, be someone.