Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
Look at how the writers you love are doing things, and then copy them. I’m such a believer in copying. When I was teaching writing, I used to say: “Leave off this paragraph of an Elizabeth Bowen story; write the next paragraph.” And they all thought that they were copying Elizabeth Bowen. It didn’t sound like her at all. It sounded like them, but b... See more
Mason Currey • Seek funny leaps
The other reason why repeating the 1/3/1 structure works so well is because it forces you, the writer, to be conscious and clear about what you’re trying to accomplish in each section. Within the first five sentences of the piece, what are you trying to say? What’s the one singular point you’re trying to drive home? What’s this story really about?
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Before you start writing anything, the very first thing you should do is think deeply about the headline, the frame, and the focal point you are presenting to your reader. Even if you’re writing a 100-character Tweet, I encourage you to question, “What would be the headline of this Tweet?” To be honest, I used to write my headlines last. A younger
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
$100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series Book 2)
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