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Venture capitalists ‘like and subscribe’ to influencers
In 2020, millions of influencers earn a living on social platforms like Instagram, YouTube, Twitch, and TikTok. These influencers are the foundation of the “solopreneur” phenomenon, which is disaggregating work and changing the meaning of a career.
Rex Woodbury • The Evolution of the Influencer
Devoted half my content budget to YouTubers
Simon Owens • Quibi could have succeeded. Here's how
Creators that build wealth by investing in startups add a stakeholder to the mix: the company’s founder. This model can be leveraged in conjunction with those listed above, or independently. Isolated, creators buy ownership from founders with money and audience attention. The agreement they make is that they will expose the founder to their audienc... See more
Mario Gabriele • Audience and Wealth, Part II
