Vanta's Path to Product-Market Fit — Solve the Customer’s Problem, Then Write Code

There are some phenomenal products in some of the companies that were overfunded and are haunted by past decisions. The valuations at which these companies raised capital set them on the wrong path - a path that fails to attract and reward critical talent, a path that incentivizes excess expenditure for growth at the expense of structuring a busine... See more

It gave them a major advantage in understanding the challenges experienced by the pioneering customers who first adopted cloud computing. Todd and Freddy enjoyed informal yet trusting relationships with those clients, and this allowed Todd and Freddy to get to the crux of the clients’ most pressing issues. Both founders knew that the problems of th... See more

Enterprise tech founders, how can you determine whether customers will be interested in your product before building it? There are ways to effectively research this kind of market with B2B customers' CIOs, CISOs, people ops, and sales or marketing leaders.