Most games won’t cross the adoption chasm from the early market (crypto enthusiasts) to mainstream market (traditional gamers or low-SES players). Nonetheless, games like Axie are paving the way for others to cross over to a large population of people who want to earn by playing games.
Axie’s economy has an inflation problem (much like our real-world economy!), as more players are cashing out than are putting money into the game. With such nuanced economies, it’s easy for things to quickly fall out of whack.
In contrast to the current global 30-day retention rate of 3% of mobile games, we have seen some initial success with the first prominent P2E ecosystem: Axie Infinity — which has a D0-D90retention rate of 40%.