Value Prop - Create Powerful I3 Value Propositions to Enter and Win New Markets

shift away from looking at company offerings as products, but rather as solutions, something that gets a job done for the customer.

continuously push the features of their offering to be faster,

Your product is valuable only to the extent that your target customer believes it is.

do you know why they should care—why and how they would see the value in your offering?

no amount of craft or wordsmithing can overcome a value proposition that is fundamentally flawed: a fuzzy idea and inadequate or inappropriate resources aimed at either a previously addressed need or crowded market space.

If you do not have meaningful or clear differentiators, then you are a commodity. This would mean competing primarily on price and should mean that your company has or is seeking primary cost advantages

A set of promises, based on the capabilities and credibility of the offering party, that helps prospective customers understand how an offering uniquely addresses specific problems, opportunities and challenges.

think about whether you have a real business concept that aligns with an unaddressed need in a real market and if you have the resources (or know what resources you still need to secure) to meet that need.

discover what value your proposed offering delivers and how it will fulfill its promise—the essentials of a value proposition.