Value Prop - Create Powerful I3 Value Propositions to Enter and Win New Markets

The successful sales mindset must be consultative: the value proposition should be matched to the needs of each customer.

The value proposition has to state what the product is and why it would be important to a particular market or customer.

Know what you do well. Know what you need to improve. Know what you can do better than anyone else can.

A set of promises, based on the capabilities and credibility of the offering party, that helps prospective customers understand how an offering uniquely addresses specific problems, opportunities and challenges.

no amount of craft or wordsmithing can overcome a value proposition that is fundamentally flawed: a fuzzy idea and inadequate or inappropriate resources aimed at either a previously addressed need or crowded market space.

Your product is valuable only to the extent that your target customer believes it is.

you need to build a compelling story around your new product offering—a

“Who should care?”

a credible promise to solve a genuine problem in a new, useful and interesting way.