Value Prop - Create Powerful I3 Value Propositions to Enter and Win New Markets

determine whether your concept—the value you plan on bringing to a specific market—will be entering relatively open competitive space or if you will be jostling competitors

no amount of craft or wordsmithing can overcome a value proposition that is fundamentally flawed: a fuzzy idea and inadequate or inappropriate resources aimed at either a previously addressed need or crowded market space.

The value proposition has to state what the product is and why it would be important to a particular market or customer.

Your product is valuable only to the extent that your target customer believes it is.

think about whether you have a real business concept that aligns with an unaddressed need in a real market and if you have the resources (or know what resources you still need to secure) to meet that need.

discover what value your proposed offering delivers and how it will fulfill its promise—the essentials of a value proposition.

The successful sales mindset must be consultative: the value proposition should be matched to the needs of each customer.

value proposition is the articulation of the promises that your company is willing to fulfill for its target market.

If you do not have meaningful or clear differentiators, then you are a commodity. This would mean competing primarily on price and should mean that your company has or is seeking primary cost advantages