User is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
Ziv Yaaramazon.com
User is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
relevant. Ideally, your personas should be exhaustive and mutually exclusive;
Stephen Wendel • Designing for Behavior Change: Applying Psychology and Behavioral Economics
At their best, personas are a discovery tool for the UX team and a way to remind everyone else who’s working on the product that we’re doing all of this for actual people. However, it’s important to always keep in mind that personas are there to help inform design decisions, not mandate them. Personas can help point us in the right direction, but t
... See moreIrene Pereyra • Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)
The key to tapping into the real value that these user researchers can provide is to keep in mind that the learning must be shared learning. You need to witness the insights first hand.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
unlike normal UX personas, again, behavioral personas are relative to and defined by a particular target action: