User is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
Ziv Yaaramazon.com
User is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
interviewing customers is tremendous for driving reframes, which are crucial shifts in perspective that flip an initial problem on its head.
Steve Portigal • Interviewing Users: How to Uncover Compelling Insights
101 design rules
Musings, ramblings, and principles that I’ve shared with my team and randomly on Twitter. Reminding yourself of the principles that ground you is simply a good practice. Here are mine.
Design is hope made visible.
You can live your life as the result of history and what came before, or you can live your life as the cau
But when the personas are based on ethnographic observations, user interviews, surveys, polls, marketing data, and usage data, they have the power to uncover previously unknown pain points, goals, needs, behavioral patterns, and attitudes towards the product.
Irene Pereyra • Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)
At their best, personas are a discovery tool for the UX team and a way to remind everyone else who’s working on the product that we’re doing all of this for actual people. However, it’s important to always keep in mind that personas are there to help inform design decisions, not mandate them. Personas can help point us in the right direction, but t
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