Universal’s Web3 label 10:22PM launches NFT collection and virtual world for metaverse band KINGSHIP - Music Business Worldwide

- “The partnership is a true demonstration of the pace at which the music industry is embracing Web3.- “We’re thrilled to open up the LimeWire NFT ecosystem to Universal Music Group artists and fans with our easy to use marketplace and can’t wait to see the first creative projects being launched on the marketplace.”

The lore — which includes an enigmatic character named Eris, the “Goddess of Discord,” and a narrative about Order, Disorder, Entropy, and Rebirth — was designed to emphasize “a new dimension of chaotic co-creation.” It’s also reflected in how they're releasing the project: Rather than release the music as an album or as individual songs, Chaos is ... See more