Unfluence

become clear that all manners of dishonest, harassing, or otherwise negative content can perform quite well. Suggesting influencers “figure out what’s resonating” in a time when mis- and disinformation is flourishing seems inappropriate at best, and reckless at worst. This exchange illustrates what influencers have long understood—that they are ult

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I really hate the term content creator. It’s such a corporate way of describing artists, writers, intellectuals, and other creatives who ultimately just want to create work they’re proud of.

Part of the problem is that the big social networks are not content platforms supported by advertising. They are better understood as advertising platforms supp... See more

Audience capture is an irresistible force in the world of influencing, because it's not just a conscious process but also an unconscious one. While it may ostensibly appear to be a simple case of influencers making a business decision to create more of the content they believe audiences want, and then being incentivized by engagement numbers to rem... See more