Unfluence
We spent the last 15 years working for 👍 likes, ❤️ hearts, 🔁 retweets, and follows, anything for the clout. Insta filters, Twitter follow bots, and a meme worth dancing to on TikTok made the individual go viral. With virality, "influencers" were born and the Information Superhighway added a fast lane. In this fast lane, we created a world where p... See more
Lawson Baker • Notion – The all-in-one workspace for your notes, tasks, wikis, and databases.
The explosion of influencers and creators on YouTube, Instagram and TikTok has proven yet again the power of personality. The direct connection an audience feels to these stars is powerful. We’re seeing Substack and forward thinking publishers like Complex, Barstool and Axios capitalize on this dynamic. (The risk is obviously the limited enterprise... See more
Brian Morrissey • The hierarchy of differentiation
An accurate definition of “influencer” is: a virtuoso of a particular internet platform; someone who has learned to use its mechanisms to achieve their own objectives, rather than the other way around.