The important thing I’d like to point out, however, is that when I thought to include this example, the writer’s name wasn’t what came to mind. What came to mind was Kindlepreneur, the name of the site—and if you go to the site yourself, you’ll see that’s the way it’s presented on the front page. Kindlepreneur with Dave Chesson. In this sense, Dave

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Influencers, now a slowly fading cliché in the Internet’s tableau vivant, found success articulating the cult of personality, and marketing themselves as direct-to-consumer-goods. The shift away from this algorithmic surrender can be traced to the macro and micro “creator economies” spawned by the likes of Patreon, Substack, OnlyFans and even Cameo... See more

The point of making content is to get an outcome,” he added.

The success of mega-influencers or thought leaders who have, in effect, transcended algorithmic management can make it difficult to see that. The Seth Godins, Mel Robbinses, and Brene Browns of the internet don’t appear to be trying to “get an outcome.” They don’t have to. Their influence... See more