Unfluence
Audience capture is an irresistible force in the world of influencing, because it's not just a conscious process but also an unconscious one. While it may ostensibly appear to be a simple case of influencers making a business decision to create more of the content they believe audiences want, and then being incentivized by engagement numbers to rem... See more
Gurwinder • The Perils of Audience Capture
Audience capture is an irresistible force in the world of influencing, because it's not just a conscious process but also an unconscious one. While it may ostensibly appear to be a simple case of influencers making a business decision to create more of the content they believe audiences want, and then being incentivized by engagement numbers to rem... See more
After Skool • AUDIENCE CAPTURE - How "Influencers" Become Brainwashed by Their Audiences
I really hate the term content creator. It’s such a corporate way of describing artists, writers, intellectuals, and other creatives who ultimately just want to create work they’re proud of.
Part of the problem is that the big social networks are not content platforms supported by advertising. They are better understood as advertising platforms supp... See more
Part of the problem is that the big social networks are not content platforms supported by advertising. They are better understood as advertising platforms supp... See more