Unfluence
Audience capture is an irresistible force in the world of influencing, because it's not just a conscious process but also an unconscious one. While it may ostensibly appear to be a simple case of influencers making a business decision to create more of the content they believe audiences want, and then being incentivized by engagement numbers to rem... See more
gurwinder.substack.com • The Perils of Audience Capture
Audience capture is an irresistible force in the world of influencing, because it's not just a conscious process but also an unconscious one. While it may ostensibly appear to be a simple case of influencers making a business decision to create more of the content they believe audiences want, and then being incentivized by engagement numbers to rem... See more
After Skool • AUDIENCE CAPTURE - How "Influencers" Become Brainwashed by Their Audiences
Eichhorn uses the potent term “content capital”—a riff on Pierre Bourdieu’s “cultural capital”—to describe the way in which a fluency in posting online can determine the success, or even the existence, of an artist’s work.
“Cultural producers who, in the past, may have focused on writing books or producing films or making art must now also spend con... See more
“Cultural producers who, in the past, may have focused on writing books or producing films or making art must now also spend con... See more