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Understanding Media: The Extensions of Man
Putting a writing system into an oral society doesn’t actually do it, doesn’t change them. It requires something more, because the thing that’s important about writing and how it changes the thinking of the civilization is the literate aspects of it, the structure and the thought, in various ways. Anyway, so this is all stuff that’s water
... See morefastcompany.com • The Father of Mobile Computing Is Not Impressed
Now the point of this myth is the fact that men at once become fascinated by any extension of themselves in any material other than themselves.
- Marshall McLuhan, Understanding Media - The Gadget Lover: Narcissus as Narcosis
- Marshall McLuhan, Understanding Media - The Gadget Lover: Narcissus as Narcosis
the interface of the Internet, and the keyboard that gives him access to it, is less an external device than an extension of his questing mind. To understand the networked self, we must first understand the self, which is a ceaseless endeavor.