Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1
Calvin Jonesamazon.com
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1
That meant there were three strategies available to media companies looking to survive on the Internet. First, cater to Google. This meant a heavy emphasis on both speed and SEO, and an investment in anticipating and creating content to answer consumer questions. Or you could cater to Facebook, which meant a heavy emphasis on click-bait and human i... See more
stratechery.com • Never-Ending Niches
an example, you need to know that a banner ad campaign on the New York Times website is delivering an average order value of $90 and that the same people are subsequently buying $200 worth of products through your offline channel.
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
1. Own2. Friction3. Conversion4. Attributable5. Affiliates6. Performance Metric7. Monetizable Opportunities
Suveer Bajaj • The power of content-community-commerce model - ET BrandEquity
Since the turn of this century, we have invested most heavily in driving traffic to our sites. More visitors means more sales, right? As competition heats up, competitors are driving up the price of paid search ads. They are crowding us off of “page one,” requiring us to redouble our efforts to keep our rankings high. Google, Bing, and Yahoo contro
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