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Everyone now has to figure out with their content how to compete with every other form of entertainment
Eugene Wei • Eugene Wei – Tech, Media, and Culture - [Invest Like the Best, EP.117]
But the Calm meditation app was supposed to pass $100 million in revenue last year. I’m intrigued by Knowable, a sort of audio MasterClass. The co-hosts of the Chapo Trap House podcast currently generate around $166,000 in revenue per month from their Patreon. And just today, Stratechery founder and analyst Ben Thompson launched a new podcast produ... See more
Dan Frommer • Subscription podcasting is not a breakout success
Though “Breaking Points” makes some money from podcast and YouTube ads, the bulk of the revenue comes from a premium-subscription model. If you subscribe at a cost of ten dollars a month, or a hundred dollars for a full year, you gain access to an uncut version of each episode, free of ads, in both audio and video formats.
Cal Newport • The Rise of the Internet’s Creative Middle Class
Beyond creation, there are exciting innovations for fan engagement and content monetization. Audio has been notoriously under-monetized relative to other forms of media. So far, we’ve seen products like Glow, which offers a way to distribute and monetize premium podcast content.