“OK. Go out on the street. Find someone you feel some sort of connection with before you take their picture. But try to be as close to them as possible.” “How do I get close up though? Won’t that be weird?” “Here’s what you do. Just go and talk to them. Say, ‘I’ve been having a hard time lately with grief. When I saw you I felt an instant connectio

Over time I’ve learned that your best next question is hidden in the subject’s answer to your last question. I’ve interviewed thousands of people as a journalist, podcaster, and investor, and in that time the best interviews are the ones that morph into conversations.

With story-based interviewing, you won’t always collect the story that you want. That’s okay. The golden rule of interviewing is to let the participant talk about what they care about most. You can steer the conversation in two ways. First, you decide which type of story to collect. You can ask a more open question like: “Tell me about the last tim