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Ty Haney Is Doing Things Differently This Time
New brands need ways to bootstrap early demand and build loyalty without spending all of their money on Facebook and Google ads. A new DTC sneaker brand might bundle NFTs with online sneaker purchases that are more rare the earlier you are, or even show off your customer number. The Allbirds #1 NFT would be a weird, cool status signifier among cert... See more
Packy McCormick • Nifty Corporates
For anyone who has worked in early-stage products and companies, you know how heavy the boulder is that rolls up the hill towards product market fit. Allowing early adopters a chance at future upside can make the other side of that hill just a bit lower.
Joey DeBruin • Why the New York Times Should be Tokenized
Members use cryptocurrency to vote on new product designs, and share in the profits from sales.
Andrew Hayward • Decentralized Fashion Brands Are Turning Consumers Into Creators - Decrypt
Imagine Yeezy drops being done this way. As we’ve seen with the Chinese versions of sneaker marketplace StockX like Poizon and DoNew, most of the activity comes from people trading the shoes synthetically. Roughly 80% of the sneaker trading volume comes from people who never even take delivery of the shoes or wear them. And it’s a big market: Poizo... See more