Two months til Filterworld / a new project
Filterworld culture is ultimately homogenous, marked by a pervasive sense of sameness even when its artifacts aren’t literally the same. It perpetuates itself to the point of boredom.
Kyle Chayka • Filterworld
Filterworld is not limited to digital experiences on our screens. It is a pervasive force that shapes the physical world, too. Because algorithmic systems influence the kinds of culture we consume as individuals, molding our personal tastes, they also influence what kinds of places and spaces we gravitate toward.
Kyle Chayka • Filterworld
Introduced by the author Kyle Chayka, the term ‘Filterworld’ encapsulates the phenomenon of uniformity shaped by the invisible hand of digital algorithms. In this digital age, algorithms are the unseen curators, dictating the content you consume and influencing your tastes, relationships, and the fabric of your daily life through interfacing platfo... See more
Just a moment...
Every place, every name, became part of an ever-expanding filter. Then, every morning, I went through everything I could get my hands on—long ropes of news, starling flocks of status updates, the confetti of stock prices—looking for familiar faces.