Twitter Is Fragmenting

If you value the relationships you formed on Facebook or Twitter, you are likely worried about the future of those relationships. Those platforms are in the hands of arrogant, insulated billionaires who have promised to transform them into something that would be unrecognizable to you, and that’s the best case scenario.

What lies before us maybe isn’t one main mass migration but a dispersal, a disruption of the hegemony as everyone throws up their hands, shouts “OY!” and heads off to a variety of smaller, more bespoke environments: influencer Discords, celebrity or fandom communities, invite-only groupchats, boutique apps like Cohost and Somewhere Good. Of course,... See more

But what’s interesting is that even the people who do expect this sort of exodus don’t seem to believe that there will be another  single, unified  platform that just replaces Twitter. The look and functionality of the original is simple to replicate, but no one seems to think that everyone will just move to New Twitter; everyone seems to

... See more

Other platforms like Facebook Groups, Twitter, or Discord, might feel faster, more lively, more engaging, and may work really well for small- to mid-sized communities. But they often break down once the community gets too big and the pace of conversation gets too fast, or when too many different communities spring up all around the same topic. The ... See more